Communicating True Value to the World and Building Brands Trusted by Global Markets

The environment surrounding listed companies in Japan is undergoing an unprecedented transformation.

The evolution of Japan’s Corporate Governance Code and the Tokyo Stock Exchange’s emphasis on management that is conscious of capital costs and share prices have elevated investor relations (IR) from a function focused on disclosure into a core strategic discipline directly connected to corporate value creation.

However, significant information asymmetry still exists between companies and the global capital markets.

Many companies possess strong business models and compelling growth strategies, yet struggle to achieve appropriate market recognition because their value proposition is not effectively communicated within the context of global investment standards. As a result, their cost of capital may not be optimized and their true corporate value may remain underappreciated.

The challenge of “language” in IR is not simply a matter of translation.

It is a question of whether a company’s financial strategy, growth narrative, and equity story are strategically aligned and communicated in a way that resonates with global investors.

Throughout my career, I have led IR strategy, organizational development, and execution for listed companies and IPO-stage companies. Through strategic investor communications, I have supported initiatives that contributed to increasing overseas investor engagement and achieving significant growth in market capitalization.

Based on these experiences and insights, I founded Prose with the mission of bringing Japanese companies’ true value to global markets through the practical implementation of strategic IR.

Prose integrates capital markets expertise with communication and language development capabilities to address these challenges through two core approaches.

First, we help companies transform their intrinsic value into compelling market narratives through global IR strategy and execution support.

Second, we develop internal capabilities by cultivating professionals who possess both advanced communication skills and a capital markets perspective, enabling sustainable and self-driven IR functions.

As a strategic partner to our clients, Prose works alongside companies to build brands that are recognized and selected by global capital markets, supporting sustainable growth and long-term corporate value creation.

May Kurokawa
Representative Director & CEO
Prose, Inc.